It won't be wrong to say that there still are people who rate money over quality but the quantity of such people is not a very big one. Today people have become more quality conscious. They only want to see the best product in their house no matter how much its going to cost them. People simply open up the mouth of their wallets when its a question of getting a quality product and this has left the companies with a of responsibilities because they have to cope up with the cut throat competition of the market without making a compromise on its quality.
Dell is such a company whose products, especially Dell laptops, succeeded in making a special place among the people and the company is steadily doing justice with its reputation. The company, with its head quarter in Texas, is only 25 years old as it was set up on November 4, 1984 but that it was known as PC's Limited. In 1988, the company got its new name as Dell Computer Corporation and since then it has made a name for itself in the computer world.
Dell computers touched new heights during 1980s and 1990s by becoming the highest seller of personal computers and servers. As of 2008, there is only one company which has sold more computers than this 25-year-old company.
People's needs and requirements keep on changing from time to time. That is why this company spends a huge money on its research department to keep itself up-to-date according to the people's taste. Earlier, people prefer to have desktops for their personal computing uses but now laptops are getting more and more popular among the people because of its mobility. Dell didn't waste any time in understanding this changing trend and soon came up with quality laptops at an affordable price. This added four moons to the popularity of this company and people could easily be seen searching for cheaper (in terms of money) and best quality Dell laptops.
The popularity of Dell laptops knew no limitation and soon the whole world became a big fan of this company and as a result it featured on the top place in the list of the “ Most Admired Companies” published by the global business magazine, Fortune Magazine, in February 2005.
People sees India as one of the fastest growing economies of the world and the people in India too are diverting from old traditional methods to new technology. That is why they whole heartedly welcomed this company which witnessed its products, especially laptops, selling like hot cakes.
Soon, Dell laptops in India turned out to be a huge hit in the market.
With the concept of online shopping in India getting popular, more and more companies are queuing up to upload lucrative deals on the Internet to attract more and more people. Dell also did the same thing and the results have already starting to show with a decent increase in the buyers of Dell laptops.
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